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Featuring plain and simple writing that is easy to read, regardless of education level. Click on a thumbnail to view a PDF of the full document.


MY CARE FIRST WEBSITE

websiteWhile managing CareFirst's health and wellness website, I worked with a vendor to personalize a generic 508-compliant site, using a content management system to create custom pages to promote corporate programs as well as an entire section of healthy cooking videos. I also worked with the vendor to add sections on chronic diseases, mental health and maternity and to completely redesigned the site twice.

The site won 42 awards, including seven eHealthcare Leadership awards for best healthcare content.


HEALTH NEWS E-NEWSLETTER

health news iconAfter a year of paying a vendor to manage a health newsletter, I suggested producing it in-house. I used links to healthy cooking videos and seasonal articles on the health and wellness website that I managed. I migrated my mailing list to a local email marketing firm with whom CareFirst already had a contract, enabling me to produce the monthly e-newsletter at no cost while promoting my website. Health News earned a silver medal in the Aster Awards medical marketing competition's e-newsletter category. The email open rate was 30 percent, which was twice the industry average.


FUNDRAISING WEBSITE

website thumbnail

I created this website to raise money through online donations to the college fund of the daughter of a local man who passed away suddenly. The site also listed fundraising events and provided a biography and photos.


SYMPTOM CHECKER IPHONE APP

iPhone app iconI worked with the website vendor and a subcontractor to customize CareFirst's first iPhone app. I also oversaw the icon design and managed the promotion of the app.

The app won a gold medal in the Aster Awards medical marketing competition.


EMAIL MARKETING

email screenshotI created an email template for the Ridgely's Delight neighborhood to send periodic emails to the neighbors and city officials who have registered for the list. People can register on the website or on the Facebook page. Email addresses are also collected at community meetings. As a nonprofit organization, the neighborhood receives free service from an email marketing firm, which maintains the mailing list and tracks the provides a reports for each email sent. More than 200 people in the neighborhood of 450 homes have registered, and there is a 50 percent open rate for campaigns.


COMMUNITY WEBSITE

website screenshotIn 2003, at my suggestion, a website designer in my neighborhood created a template. I wrote the copy, set up the navigation, built the pages and added my photos. I redesigned the website in October, 2012, and I continue to maintain it.

View the original site.
View the current site.

 

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